Ad creative for supplement and wellness brands: UGC video, statics and animated hooks.

Supplement ads fail for predictable reasons: claims flattened into "feel better" mush, hooks that fatigue in a week, and proof sitting unused in your reviews tab. Aviqo builds creative systems that fix all three — with a testing reason behind every frame.

AI UGC is one format inside our testing engine — the system that decides which angle, hook and format your next test needs. See how the engine works →

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The three ways supplement creative dies

Claims sound the same

Every brand in your category "supports energy" and "promotes gut health." When the claim can't differentiate (and legally, it mostly can't), the angle has to. We build angles from your reviews, your founder's logic, and your buyers' actual language — the things competitors can't copy.

Fatigue arrives fast

Supplement audiences are narrow and Meta's delivery burns through them quickly. A winning hook decays before most teams have structured variations ready. Our deliveries ship as variant sets with an iteration map: what to make next if it wins, and what to test instead if it doesn't.

Proof is underused

Reviews, usage rituals, skeptic-to-believer arcs, ingredient transparency — the most persuasive material a supplement brand owns rarely makes it into the ads. We treat proof as creative raw material, not website furniture.

Three formats, one system

UGC-style video

Native, talking-to-camera ads built for feed believability — walk-and-talks, car confessionals, morning routines, street interviews. Produced with AI at testing speed, scripted and QC'd by humans. AI UGC for supplement brands →

Statics

Matching static sets for every video concept — headline tests, us-vs-them, testimonial pulls, ingredient breakdowns. Statics find winners cheaply and tell you which angles deserve video budget.

Animated hooks

Motion-led opening frames and hook variants that refresh a proven ad without rebuilding it — the cheapest fatigue fix that exists.

Every delivery is built for Meta and TikTok specs, disclosure-ready, and shipped with testing notes.

Claims-safe by default

Built for supplements: structure/function language only, no medical claims, no prohibited wellness hooks, every ad disclosure-ready for Meta and TikTok. Your compliance reviewer will have nothing to do.

Pricing that starts with proof

Proof Pack — £350. 5 video variations + 5 matching statics, one concept five hooks, a one-page test plan, 72-hour turnaround. If nothing in the pack is worth putting budget behind, you don't pay. Ongoing volume: Growth and Scale retainers →

Straight answers

Do you work with brands outside supplements?

Our system is built for supplements and wellness — that focus is why the claims-safety and the angles work. Adjacent wellness categories (skincare, fitness nutrition, consumer health) are usually a fit; message us and we'll tell you honestly.

Do you replace our current agency?

No. We feed creative to whoever runs your spend — in-house buyer or agency. Most clients keep their media buyer and swap out slow production.

How fast is delivery?

Proof Pack: 72 hours from intake. Retainers: weekly cadence.

What makes this different from a UGC creator marketplace?

Marketplaces sell you videos. We run a testing system: angles from your data, variants built to isolate what's being tested, and an iteration map with every delivery. The video is the output, not the product.